Business

MARAC JEWELLERY – THE PRIDE OF EVERY BRIDE

Mrs Marian Aggrey

Modern weddings showcase a fresh, fashion-forward aesthetic, jewel-toned blooms, sleek, sophisticated and refined, typically using plush jewelled ornamental decor and jewelled headdress. Oftentimes, the venue and the bridal decor itself are the visual focus for a modern-style wedding.

However, whether you are drawn to modern minimalism or a high-fashion and ornamental fete, MARAC JEWELLERY has got the tips, products, designs and inspiration for styling a contemporary wedding experience with products ranging from Gold and Silver Jewellery, and Beads products such as bags, purses, sandals, bracelets, earrings among others.

MARAC JEWELLERY is located at Takoradi in the Western Region of Ghana. MARAC markets its products through social media and the local radio stations and has a business strategy and value oriented to business continuity as well as empowering the community and the surrounding environment.

The Company focuses on Quality Assurance and thus, always performs strict supplier determination procedures to ensure that raw materials are always of high quality. Its Local Oriented though with an international vision focus, makes it always follow international trends with local employees from local communities to contribute to improving their standard of living.

MARAC JEWELLERY is futuristic as it focuses on the future making it always to look forward into the future, read opportunities and create modes that combine futuristic designs with a touch of Ghanaian  culture.

MARAC is committed to producing quality jewellery with gold, silver and beads. It uses the best materials and practices in its production and is committed to training people in jewellery production. “At MARAC JEWELLERY every one is a team player with the expectation that they perform their duties to their fullest capacity and potential.”

MARAC has an objective to produce jewellery with high quality that meets the satisfaction of its customers while aiming to be one of the leading jewellery industries in Ghana and beyond.

The vision of MARAC JEWELLERY is to become the best jewellery production industry in Ghana and the world, that meets international standards, as well as train as many people as possible in jewellery making. Currently, the Company has three (3) employees thus, one (1) Male and two (2) Female.

MARAC JEWELLERY has customers dotted across the length and breadth of the region and beyond. Among them are people of affluence and influence like chiefs, queen mothers, business executives, the old and the young, the classy and the trendy, and the traditional and the conservative.

But who is the brain behind all these beauty bazaars? MARAC JEWELLERY was established by Mrs Marian Aggrey in June 2006, and currently registered at the Registrar General’s Department of Ghana as a sole proprietorship.

MARAC started from Marian’s room on the campus of Kwame Nkrumah University of Science and Technology (KNUST) when she was doing her National Service.

Along with its development, MARAC JEWELLERY provides products and services such as gold jewellery, silver jewellery, bead products, training and consultation for the Sekondi-Takoradi Metropolis (STMA) and the Effia-Kwesimintsim Municipality (EKMA) and beyond. 

“We are also planning on adding a fruit bar to our services. Our consumers come from various circles such as office workers, teachers, bankers, teenagers and students, etc.”, Marian tells Beachfmonline.

Mrs Marian Aggrey is the only female goldsmith in the whole western part of Ghana. She suffered gender challenges from society and not her male counterparts in the field as some of her customers assumed that because she is a female, she gives the work to a male goldsmith to do it for her but the interesting part is she does most of the work herself, from melting to the finished work.

In the beginning, getting customers was her biggest challenge. So she started selling mobile scratch cards so that when people come to buy them they will know what exactly she was all about in the shop. This worked brilliantly for her because her customer base started growing.

She tells Beachfmonline that getting raw materials for production wasn’t a problem until recently when the galamsey menace escalated. “It is now very difficult to get raw materials, and even if we get some they are expensive”, she lamented.

Mrs Aggrey is a product of KNUST with Second Class Honors (upper division). She read BA Industrial Arts at the Metal Products Section in the Department of Industrial Arts, College of Art, now Faculty of Arts under College of Art and Builds Environments. 

She had her National Service as a Teaching Assistant (TA) in the Metal Products Section, Department of Industrial Arts in September 2004 to September 2005 where the MARAC JEWELLERY dream was conceived.

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