Operators of entertainment platforms – DSTV, GoTV and Showmax, the MultiChoice Group, has celebrated 30 years of operating in Ghana.
The Multichoice Group pledges to give its viewers additional high-quality local content as part of events to mark its 30 years of existence in Ghana.
To the delight of its viewers, Multichoice Group has over the years offered their audience exciting and captivating media material on all of its platforms and channels, including Akwaaba Magic among others.
According to Multichoice Ghana’s Managing Director, Alex Okyere, who was speaking to the media on the sidelines of the 30th anniversary celebration, the company would do more to provide its viewers with more local programming.
“We have brought a lot of Ghanaian content to the people on DSTV and on GoTV. We have commissioned a lot of local content. If you ask the producers now, they are very busy with a lot of local series, local movies, and a host of local languages. We even launched something in Ewe, so they are very busy – the actors and producers are very busy. So viewers should continue to stick with DSTV and GoTV and expect more local content to come on Akwaaba Magic and Akwaaba Magic Abusua,” he said.
Imtiaz Patel, the chairman of the Multichoice Group, underlined the expansion of the business over its three decades of existence in Ghana by stating that it has made investments of $1.3 billion in Ghana.
“Since its inception 30 years ago, Multichoice has cumulatively invested $1.3 billion in Ghana. This figure is an aggregate contribution comprising $44 million annually to the GDP of Ghana. Our local text and regulatory contributions amount to $15.8 million per annum with an additional $22 million in content spent.
“On the job creation side, the popular Akwaaba Magic channel has added 1,500 jobs in our commissioning and licensing value chain adding a total of $2.7 million annual value to the local creative industry. Overall our employment contribution exceeds 4,000 people with much broader beneficiary metrics,” he said.
He declared that the business will consider utilizing technology to offer its audience high-quality material.
“We are committed to continuing our efforts to bring quality entertainment to Ghanaians. We will continue to invest in technology, expand our programming and introduce new services to ensure that we remain at the forefront of the industry,” Imtiaz Patel added.
Richard Darko, the chairman of Multichoice Ghana, stated in his remarks that the firm is dedicated to providing customers with value, while also helping to develop the Ghanaian film and television industry.
At the height of the Covid-19 pandemic, Mr. Darko also highlighted the company’s corporate social responsibility initiatives, noting that it collaborated with the Ministry of Education to host Ghana Learning TV on its platform and gave more than $100,000 in Personal Protective Equipment to various health facilities across the nation.
As the honoree for the event, Deputy Minister of Information Fatimatu Abubakar praised Multichoice Group for giving local content creators a platform to display their creations.
