Mr Isaac Charles Acquah, Vice President of the Chartered Global Investment Analysts Institute (CGIA) Network Ghana has urged business owners in the Western Region embrace digital economy to be opened to the global community by getting their businesses online to serve the larger community.
He defined digital economy as one collective term for all economic transactions that occur on the internet and an economy that focuses on digital technologies.
Mr Acquah gave the advice at a one-day scholarship training organised by the CGIA Institute for selected business and financial journalists drawn from the various media spectrum across Ghana in Television, Radio, Prints and online media.
According to him, in the last 15 years, we have seen the tremendous growth of digital platforms and their influence on our lives as consumers now are influenced by things they see on social media like Facebook, Twitter, Instagram and other such popular websites.
He said, the businesses that adapted and adopted the internet and embraced online business in the last decade have flourished in that they don’t just do direct selling but buying, distribution, marketing, creating, selling have all become easier due to the digital economy.
He admonished that companies should try to fulfil the service expectations of digitally empowered customers and offer more experiences with great costs and called on the companies to try to become more innovative in order to respond to the highly competitive environment.
However, he bemoaned that digital economy requires complex processes and technologies since building the platforms and their upkeep require experts and trained professionals which are not readily available, especially in rural and semi-rural areas.
Story: Seth Ameyaw Danquah
