Renowned brand communication strategist and Head of the Public Relations Department at the University of Media, Arts and Communication – Institute of Journalism (UniMAC-IJ), Dr. Ike Tandoh, has highlighted the critical role strategic communication plays in driving business success.
Speaking on the JB Master Class show hosted by Yaw Anim Barnafo on Joy News, Dr. Tandoh noted that in today’s highly competitive market, businesses must go beyond offering quality products and services to stay ahead.
He stressed that consistent, effective communication is a powerful tool that shapes public perception, builds trust, and contributes significantly to long-term success.
“Every successful business must understand the power of messaging. Strategic communication helps shape brand identity, manage crises, engage stakeholders, and inspire customer loyalty,” Dr. Tandoh explained.
He emphasized that communication must be intentional, targeted, and closely aligned with an organization’s objectives. Businesses that invest in professional communication strategies, he noted, are more likely to stand out, gain a competitive advantage, and respond effectively to changing market conditions.
Drawing from his extensive experience in public relations and branding, Dr. Tandoh urged businesses—particularly startups and SMEs—to prioritize communication planning as an essential pillar of their growth strategies.
His insights have sparked meaningful dialogue among communication professionals and entrepreneurs, reinforcing the vital role of strategic communication in building strong, resilient brands.
The JB Master Class continues to serve as a key platform for thought leadership, where experts share insights, challenge perspectives, and inspire innovation across industries.
