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Betway expands reach with launch of Sunyani Customer Experience Centre

Betway, a globally recognized sports betting and casino brand, has strengthened its presence in Ghana with the grand opening of a new customer experience centre in Sunyani.

This latest expansion aligns with the company’s mission to enhance accessibility and create more engaging experiences for sports betting enthusiasts across the country.

The launch event saw an impressive lineup of attendees, including former Black Stars captain and Betway brand ambassador Stephen Appiah, representatives from the Sunyani Municipal Assembly, local community leaders, and key figures from Sunyani’s business sector.

More than just a traditional service centre, the Betway Sunyani Customer Experience Centre offers an immersive environment for sports and gaming fans. Visitors can enjoy live sports broadcasts on large screens, participate in casino nights, engage in gaming sessions, and access exclusive promotions available only at the branch. The centre also provides personalized guidance for new players, making it a welcoming hub for both seasoned bettors and newcomers.

Betway Ghana’s Country Manager (Operations), Magnus Rex Danquah II, emphasized the strategic importance of the Sunyani branch in the company’s expansion efforts. He stated, “the launch of our Sunyani branch underscores our commitment to providing customers with convenient access to our services while keeping them engaged with the latest in sports betting and casino gaming. This marks a significant step in solidifying our presence in the Bono Region.”

Betway brand ambassador Stephen Appiah also expressed his enthusiasm about the launch, highlighting the company’s dedication to both its customers and the local community.

“Beyond our impactful CSR and Sports Development initiatives such as the Betway Talent Search, Community Football, and Sports Donations, this Experience Centre will bring the brand even closer to its customers,” he said.

Betway continues to elevate the gaming experience by integrating cutting-edge services with exclusive in-person promotions, available both at its Customer Experience Centres and online via www.betway.com.gh.

This new hub in Sunyani redefines sports betting and gaming in the Bono Region, offering a world-class entertainment space for sports lovers, casino enthusiasts, and gaming fans alike.

About Betway

Betway is part of Super Group, a leading global digital company that delivers top-tier entertainment to sports betting and gaming enthusiasts worldwide. Listed on the New York Stock Exchange (NYSE: SGHC), Super Group operates in over 20 jurisdictions, holding key market positions across Europe, the Americas, and Africa.

Since its launch in 2006, Betway has established itself as an industry leader in sports betting, casino gaming, and esports betting, offering customers a secure, fair, and responsible betting environment. The company is a proud member of several international industry bodies, including the International Betting Integrity Association (IBIA), iGaming European Network (iGEN), Sports Wagering Integrity Monitoring Association (SWIMA), and the Betting and Gaming Council (BGC). Additionally, Betway holds an ISO 27001 certification from the renowned testing agency eCOGRA, ensuring the highest standards of security and integrity.

For more information, you can visit www.sghc.com.

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