Betway has secured a multi-year partnership with Manchester City, the reigning Premier League champions.
To celebrate this significant collaboration, key executives from Betway’s parent company, Super Group, and Manchester City will participate in the prestigious New York Stock Exchange (NYSE) bell-ringing ceremony today.
Neal Menashe, CEO of Super Group, and Ferran Soriano, CEO of City Football Group, are set to ring The Opening Bell at 9:30 AM EDT.
Starting from the 2024/25 season, Betway will be Manchester City’s Official Global Betting Partner, joining an impressive portfolio of sports sponsorships that includes partnerships across the Premier League, La Liga, and the NBA. Laurence Michel, Betway Africa’s representative, expressed excitement about the partnership, stating, “this agreement solidifies our position among the top Premier League partners, allowing the Betway brand to reach fans worldwide.”
Ferran Soriano, CEO of City Football Group, welcomed the partnership, noting, “Betway is a globally recognized brand with a strong track record in sports partnerships, and we are eager to collaborate throughout this new relationship.”
The partnership will include a range of activations and exclusive content opportunities, with Betway’s branding prominently featured across Manchester City’s digital platforms and in-stadium assets. Additionally, Betway and Manchester City will work together to provide industry-leading training on betting integrity and responsible gambling to all players, coaches, management, and staff, complementing Manchester City’s existing efforts in this area.
Click here to view the Opening Bell ceremony.
