The Lack of Visibility of Female Artists in the Western Region: A Need for Growth and Strategic Approach
The Western Region’s music scene reflects a concerning lack of visibility and impact for female artists. While some argue that these artists fail to grasp the broader significance of music beyond talent, several underlying factors contribute to their limited presence.
A case in point is Ayma, hailed as the region’s first circular female artist with immense potential. Despite winning awards at the Western Music Awards in 2019, she faded from the music scene, failing to release new songs and leaving a much-anticipated collaboration with “Epixode” unreleased. This raises questions about the obstacles hindering her progress.
Essy Mondi’s journey has been marred by controversies and public fallout with her previous management. Continuous media appearances addressing these issues have created an unfavorable perception, deterring potential brand partnerships. It is crucial for artists to maintain a positive image and focus on their craft to attract opportunities.
Shola Baby, another promising artist, seemed to shift her attention away from music towards a career as a radio show host. While exploring multiple interests is commendable, balancing passion for music with other pursuits requires careful management.
However, there have been exceptions within the gospel music genre. Female artists like Amy Newman and Ernestina Konney have successfully adapted to current music strategies, continuing to make waves. Conversely, many new female artists struggle to grasp the essence of effective music-making.
Encouragingly, there have been recent signs of progress. Efua Black’s successful concert showcased her ability to create a positive buzz around her brand. Though I couldn’t attend the event, word-of-mouth reviews highlighted her remarkable performance, indicating she is on the right track.
Ruth Ackaah-Gyasi, recipient of the New Artiste award at last year’s Western Music Awards, experienced a post-victory lull. Sustaining momentum requires artists to continuously strive for growth and adapt to the dynamic music landscape. This may involve upgrading their teams or seeking new management approaches.
In conclusion, female artists in the Western Region must recognize that music is not just a passion but a full-time business. To achieve visibility and success, they must invest in strategic planning, team collaboration, and consistent effort. By reevaluating their approaches, upgrading their skills, and embracing the ever-evolving music industry, these talented artists can pave the way for a brighter future. Their voices can resonate and inspire audiences on a larger scale.
Source – extragh.net
