Broda Sammy, a Ghanaian gospel musician, has come under fire from entertainment critic Arnold Asamoah0-Baidoo and industry colleagues for his recent promotional gimmick ahead of the release of his album.
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In a video aimed at luring people to his forthcoming gospel concert, the artist exhorted well endowed women to twerk, prompting considerable disapproval.
In response to the criticism, Broda Sammy defended his activities, claiming that they were intended to win souls to Christ rather than lead them to temptation.
However, Arnold Asamoah Baidoo has criticized the stunt, claiming that it is contrary to Christ’s teachings and should not be entertained.
“I’ve never seen anything like this before in all my years growing up in the church. This is a gentleman inviting multitudes to the church through evangelism and this is how he goes about it??,” he quizzed
During a discussion on UTV’s showbiz today, Asamaoh-Baidoo took no prisoners in condemning the Gospel musician for his despicable conduct.
“This is madness, this is silly and he has the effrontery to defend this. If we were in the old days when God wasn’t so forgiven, he’d be cleared off easily because you cannot do this in the house of the Lord. It is abominable,” said Baidoo
Arnold was of the view that Broda Sammy’s notoriety over the years has been allowed to continue because he’s not faced any consequences for his actions by religious leaders and musical bodies.
“I’ve been waiting for people in the Lord to condemn his actions after seeing the video because we’ve remained quiet and he thinks it’s okay to misbehave,” he pointed out
He was also full of praise for industry colleagues, Piesie Esther and Tagoes sisters who also expressed their disappointment with Broda Sammy’s actions, and described it as a blight to the body of Christ.
The incident has sparked a conversation around appropriate promotional tactics for gospel events and the need for musicians to stay true to their message, with many critics calling for greater responsibility and accountability from artists
