Radia Adama Appointed Country Head of African Association of Women in Tourism & Hospitality
The African Association of Women in Tourism and Hospitality has registered its presence in Ghana to work with key stakeholders in the Tourism and Hospitality industries.
The USA – Nigeria based organization, which is building a strong network of voices across the African continent, has appointed Radia Adama Saani, Chief Executive Officer of Moontouch Travel Ltd as its Country Representative for Ghana with other country representatives as South Africa, Namibia and Nigeria among others.
Mr Jeremiah Quayson, who is the Director of Africa – India Trade Council based in Ghana was also appointed as a Board Member for the Association.
Until her new appointment, Radia Adama served in various capacities in the Hospitality, Tourism and Aviation industries in the country.
The CEO who doubles as a Founding Member and Head of Corporate Affairs of Africa Tour Operators Alliance-Ghana (ATOA) in her acceptance speech promised to work with the organization to position women participation in Travel, Tourism and the Hospitality sectors in Ghana.
Radia Adama also promised to work hard to promote the values and aspirations of the organization.
According to her, the International Labour Organization (ILO) notes that women make up a large proportion of the formal tourism workforce and were well represented in service and clerical level jobs but poorly represented at professional levels.
“The tourism sector has almost twice as many women employers as other sectors, yet, one in five tourism ministers worldwide is women”, she observed.
She said her focus, as the Country Representative of the Association would focus on the five thematic goals of the Global Report on Women in Tourism, the employment goal which indicates that tourism can provide decent work for women once the opportunity exists and promoting entrepreneurship goal of women in tourism businesses to lead women into economic empowerment.
In addition, the education and training goal would offer tourism education and training to people in order to promote gender equality and women empowerment in the sector.
She said she would concentrate on leadership and the decision-making goal, where women are not fully represented and are not influential enough in the decision-making space at all levels of the tourism sector.
In terms of community and civil society goals, Radia Adama said she would work closely with the President of the association, Daphne Spencer and the Chairperson Amaka Ndekwuwho together with Jeremiah Quayson, founding board member, and the other Executives to understand that tourism supports women to address gender inequalities in homes and communities.
